While many Greek islands rely on a short tourist season, Halkidiki stands out as one of the most unique opportunities for real estate investment in Greece 2025. It combines natural beauty, easy accessibility, and year-round demand for property. Its proximity to Thessaloniki and the variety of living styles make it an ideal choice for both living and buying property in Greece for residency, away from the fluctuations of seasonal markets.
In the first quarter of 2025, apartment prices in Greece rose by 6.8%, with a notable 10.0% increase specifically in Thessaloniki. This rise, combined with the geographical connection between Halkidiki and Thessaloniki, had a clear impact on the real estate market in Halkidiki. As a result, Halkidiki has emerged as one of the fastest-growing and most stable regions for real estate investment in Greece.
The Strategic Location of Halkidiki and Its Investment Potential
Halkidiki is far from being just a typical tourist destination; it represents a smart and natural extension of Thessaloniki – Greece’s second-largest city in terms of economic and urban significance.
Located less than an hour away (only 65 km) from Thessaloniki, the region enjoys direct access to Thessaloniki Airport, which recorded over 3.5 million passengers in the first half of 2025, reflecting an annual growth of 7.2%. This strong logistical and air connectivity positions Halkidiki at the heart of international interest, channeling the rapid real estate momentum seen in Thessaloniki – with a 12.6% price increase and a 15% to 18% surge in golden visa Greece real estate activity – into more balanced investment opportunities in Halkidiki.
Halkidiki offers an exceptional model of natural and sustainable tourism diversity. Its coastline stretches over 550 km and includes 12 protected areas, alongside a wide range of year-round activities like hiking, cycling, water sports, and hot springs. This reduces reliance on seasonal tourism and supports steady rental income in Greece, attracting a broader audience – from nature lovers and serenity seekers to international business travelers.
Moreover, the region boasts a well-developed infrastructure covering health, financial, and commercial services, making it a strong candidate for attracting international buyers and Greece property investment. Within this landscape, the peninsulas of Kassandra and Sithonia emerge as key hotspots for real estate investment in northern Greece, especially within the thriving area of Halkidiki.
Top Sectors Driving Investment Opportunities in Northern Greece
Here’s an overview of the key sectors fueling real estate investment in Greece 2025, especially in the northern region:
Tourism Sector
Greece recorded a historic year in 2024 with 40.7 million international tourists and revenues exceeding €21.6 billion. The tourism industry contributed nearly 13% to the national GDP. In 2025, the sector continued to grow with a +2.1% increase in visitors and an impressive +17.7% revenue jump in May alone – signaling a clear shift toward high-spending tourism.
This tourism expansion in Halkidiki directly impacts the real estate market:
- Demand is rising for luxury villas and properties designed for comfort and privacy.
- Although average stay duration remains relatively short (5.9 nights), the daily spending per tourist has increased, meaning each night is now more profitable for investors.
- Higher occupancy rates during peak seasons are driving increased rental income in Greece, provided that smart property management captures high-demand periods effectively.
In this context, Halkidiki stands out as a top tourism destination thanks to its proximity to Thessaloniki Airport and its accessibility from major European markets. This positions luxury villas and short-term rental properties in Halkidiki as prime opportunities for real estate investment in Greece 2025.
If you’re searching for villas for sale in Halkidiki or any type of residential project, the experts at Ritch are here to help you find the best-fit property investment aligned with your goals. Book your free consultation today.
Real Estate Sector
The real estate market in Halkidiki is experiencing strong growth, driven by a combination of investment-friendly factors – most notably high international demand and the area’s close connection to Thessaloniki, one of the fastest-growing cities in northern Greece.
Foreign investors account for more than 70% of the market share in Halkidiki, supported directly by the Greece golden visa real estate program. This makes entry into the market more flexible and attractive to a broader range of global investors.
Growth forecasts for the real estate market forecast Greece 2025 indicate an annual increase of up to 9% in property prices across northern Greece. This strengthens Halkidiki’s position as a promising long-term investment destination – whether in ready-to-move-in properties or off-plan developments in Greece.
Property Prices in Halkidiki 2025
Halkidiki offers a wide variety of real estate options, providing investors with flexibility to choose the type of residential projects that best match their goals. In 2025, property prices range between €2,000 to €4,500 per square meter, depending on the location, proximity to the sea, construction quality, and surrounding infrastructure.
Halkidiki is considered one of the regions with the most affordable price per square meter, making it a standout for real estate investment in Greece 2025. The table below presents a comparative overview based on 2025 market insights from real estate consultants:
| Region | Avg. Price per m² (2025) |
| Halkidiki | €2,000 – €4,500 |
| Athens (coastal areas) | €3,750 |
| Thessaloniki | €2,558 – €2,600 |
| Santorini | €4,190 – over €7,000 |
2025 Property Price Comparison: Halkidiki vs. Athens and Key Islands
While many European real estate markets have already peaked, Greece continues to see active development. With regions like Halkidiki combining competitive pricing, accelerating growth, and diverse international demand, investing here is a calculated strategic move. It positions buyers for a strong property value increase in Greece while tapping into opportunities for high yield property in Greece.
That’s where we at Reach Real Estate step in – your partner in market analysis and identifying the highest-return areas with the least hassle.
Frequently Asked Questions
Why is investing in Halkidiki considered a unique opportunity?
Because it combines:
- Proximity to Thessaloniki (Greece’s second-largest city).
- Stunning natural beauty and crystal-clear blue waters.
- Much lower prices compared to islands like Mykonos and Santorini.
- A chance to obtain the golden visa Greece real estate starting from just €400,000.
What are the top new real estate developments in Halkidiki?
The region is seeing the rise of high-end projects such as:
- Private villa compounds with pools and luxurious designs.
- Brand-new seafront apartments.
- Resorts ideal for both personal use and rental investment.
How much do villas in Halkidiki cost?
Prices generally range between:
- €2,000 to €4,500 per square meter, depending on location and amenities.
- Luxury seafront villas start from €400,000 and can reach €800,000 or more.
Do properties in Halkidiki qualify for the golden visa?
Yes, an investment of €400,000 in Halkidiki makes you eligible for the golden visa Greece real estate program.
Is there enough tourist demand to rent out properties?
Absolutely. Greece welcomed over 40 million tourists in 2024, and the numbers continue to rise in 2025. This creates solid potential for rental income in Greece, with expected returns between 6% and 8%.
Note: Properties purchased under the golden visa program cannot be used for short-term tourist rentals but can be rented long-term or used personally. Other properties (not tied to the visa) can be rented short-term based on local licensing regulations.
